Hacking Fashion Culture by Riding the New Wave

Did the uber trendy Fashion savvy ditch the traditional fashion show without telling us? It seems that fashion show addicts are ghosting on their attendance for something much cooler. This comes at a time when social media is an unbalanced atmosphere and the only way to stand out as a fashion brand is to melt culture with media in an innovative way that surprises us. But the real questions is.. at what point do we stop being surprised and just get numb to everything new.