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YouTube star to debut his own clothing line is Jake Mitchell

Jake Mitchell is the latest to debut his own clothing line. Mitchell, an 18-year-old British vlogger, is the force behind “Unique Be You”, which at launch includes 11 different items. This seems to be the season for YouTube stars to launch clothing lines. Perhaps, this comes as a result of Youtube’s recent and dramatic decrease in revenue paid to Youtuber creators.


Wearable Technology: A New Trend In Fashion

By Kendall Keough (@pearlsoffduty) In recent years, technology has become an ever increasing part of our everyday lives. Technology has advanced and enhanced everything we do in our lives.  Naturally, it has  been integrated into our everyday fashion and couture fashion. Smartphones Smartphones are an everyday wearable technology.  At first I didn’t think of them …


Blogging: The New Internet-based Marketing Vehicle

By Noémie Vallières @noemievallieres Blogging is largely seen as the new internet-based marketing vehicle since it is tremendously easy and inexpensive to set up. The overwhelming abundance of blogs on the Internet makes it harder to stand out nowadays, especially for Generation Y individuals who desperately aspire to be unique and recognized amongst others their age. …


Fashion Focus: Miami Ultra Music Festival 2015

Fashion Focus from Miami Ultra Music Festival 2015 by Jacqueline Jax – From Ultra Angels to Hippie Chic’s, the Ultra Music Festival in Miami Florida is the place to see and be seen. Even though rain threatened to put out those electronic fires on the 7 stages of music filled with more than 150,000 …



I-D: THE FUTURE IN FASHION By Alara Yildizlar Watching this video I find myself realizing that our generation, the millennials, are not only living in the rise of technology but of fashion as well. I-D shows us how the future of fashion will be found in 3D printing which is already starting to catch on. Once …


The Best and Worst Dressed at the 2015 Oscars

All red carpets lead to the Oscars! Hollywood’s biggest night is finally here. The evening has been filled with white embellished gowns, red hot numbers, and plenty of statement necklaces. But just because it’s the most glamorous night of the year, doesn’t mean that everyone is wearing a winning outfit. Here, we offer our best …


Sports Illustrated Swimsuit Issue Model Hannah Davis Defends Cover

This years long awaited swimsuit issue of Sports Illustrated Swimsuit has arrived and not without controversy. Cover Model Hannah Davis was asked to address the backlash about her provocative photo,  in which she’s pulling her bikini bottom down – a pose some critics have criticized as being overly suggestive. Hannah defends her Cover, “There’s controversy every …