The music business: It’s as the name implies, it’s a business.
I see it for what it is. A money machine and what matters is the bottom line and the bottom line is “Will this person be able to bring in a profit” @ed_jorrin

Live Interview
Episode #391 : http://tobtr.com/9605879

Jacqueline Jax logo photoGETTING TO KNOW ED JORRIN
by Jacqueline Jax host of A.V.A Live Radio

The music business: It’s as the name implies, it’s a business.
I see it for what it is. A money machine and what matters is the bottom line and the bottom line is “Will this person be able to bring in a profit”. I mean, I can’t hate on the business side of it, but this type of mindset hurts the game more than it helps. And when I say hurts the game I mean as in keeping the status quo going.

A pro could be something like AVA Live Radio…
being created to help indie artist’s because it’s so difficult just to try to get a foot in the door when it comes to getting your music out there.

A con; artist that are just as good or better
than the musicians we listen to on mainstream radio will never be known or heard because they don’t have the right connections, marketing, or resources. I know I make good quality music; the problem is no one knows. So to that, I say my experience has been a series of cons but at the end of the day, I’m not making music to get signed and make it big. It’s all for the love…

Music wise I’d say it would have to be between Immortal Technique and Bonobo.
Both of these artists changed my perspective entirely when I first listened to their music. It opened doors and allowed me to broaden the different types of music genres I listened to. Immortal Technique always spoke his mind and never gave in just so that he can “make it”. He already did and on his own. You’ll rarely see many people rhyme about politics and how things really are in the streets and in the ghettos. That alone earned my respect and appreciation for his music.

Bonobo, on the other hand is a producer
and his beats sounded like they came from another planet. It was a breath of fresh air to listen to it for the first time. He inspired and motivated me to produce my own instrumentals. And here we are, in part because of their influence…

My name is Edwin Jorrin but I go by Ed Jorrin
and the name of the music brand would be Ed Jorrin as well. I started with a different music brand name but to avoid issues with anyone else using the same brand name I chose to stick with the self-titled “Ed Jorrin”.

Boom Bap

The name of my song is called “Boom Bap”.
This song is basically about my take on making music from a hip-hop perspective. I remember watching Jay Z’s Fade to Black documentary and in one scene there was this ”rapper” in the studio with Jay Z that was saying things that made Jay Z question his opinion when it comes to being an artist and making music. The rappers response was something along the lines of “I have to make music like everyone else so that I can be heard and make it in the music business”. That response made me chuckle and it pretty much stuck with me. Personally, there is no right or wrong way to make music and I wanted to make that clear on this track. No one should have to limit themselves or make music within a certain spectrum just to make it in the music business. If the love of music comes first then everything else will come after…

Well, my latest album is called “Truth Be Told”
and it’s basically my introduction to the music scene and how I perceive it. I grew up in the 90’s and music was very different back then. Everything that has a beginning has an ending and that should be known from the jump but the direction mainstream music is heading in is kind of exciting and scary at the same time. It’s a beautiful thing to see it evolve but it’s a problem when this new style of hip hop is all the same with very little creativity. That being said, I want to take it in another direction that would still be entertaining to listen to but equally creative and inspiring. My next album is titled “POV” and as the name suggests, I want to take listeners on a journey through my eyes and experiences. One of the most important aspects of music is for it to be relatable. Where mostly anyone can listen to it and relate in some sort of way. That’s how it’s meant to be heard and understood.


I grew up in Union City,
which is one of the first city’s you’ll drive through when crossing the Lincoln tunnel from NYC. Since it’s so close to the city, everything from over there spills over to it. So I’d say the music scene is predominantly how it is in the city. But in my experiences with music, I’ve also met and heard artist from my town that are very diverse and make all different types of music. It’s a city that is 2 and a half square miles, so there weren’t or aren’t really any places to go aside from crossing over to the city.


Social Media Links:

Twitter: https://twitter.com/ed_jorrin
Soundcloud: https://soundcloud.com/ed-jorrin