JJ Savina on The Evolving Music Business

JJ Savina on The Evolving Music Business

JJ Savina featured ava live radioThe music business is evolving…
We have more opportunities now, thanks to technological progress.” – @JuliaSavina7

Listen to the interview: http://www.blogtalkradio.com/avaliveradio/2015/10/22/episode-268-ava-live-radio-behind-the-music-with-jacqueline-jax

Jacqueline Jax logo photoGETTING TO KNOW JJ SAVINA
by Jacqueline Jax host of A.V.A Live Radio

The music business is evolving…
We have more opportunities now, thanks to technological progress.

What pros and cons have you experienced…
I have experienced pretty much everything. Ups and downs. Somebody once copied my work and then said, that I stole it from him. The proof was, that I uploaded my music much earlier, then the other guy. Never mind. Forgive and forget! I have also met some awesome talented people and people, who are really helping music artists, including you AVA LIVE RADIO! I feel SO lucky!

How are you over coming the hurdles and pitfalls…
I prefer not to concentrate on bad things. Its a waste of time. I’d better spend time on making new music.

Social media…
What I like about social media is that it allows new upcoming music artists to be explored. It gives everyone an opportunity for exposure. You just need to know how to use it correctly.

Social media allows people to share information. Unfortunately some of this information, including music can be copied and can be an easy target for music pirates. There are also music authorities that fight music crime. That makes me feel safer.

Singles vs an album…
I feel that the album gives an artist a better chance, as there is always more music, more tracks and therefore more sounds, that can define the artist. It’s always better to market an album, as it shows that musician has done some serious work and spent some time on making it. People can see it. If you market your album, you have a chance to gain more attention from a larger audience, as there are several tracks and different people like different music. More music = more fans!

It’s all started when I was a kid…
I remember singing and dancing around the house, creating sounds with anything that I could find, including tearing apart my mum’s jewelry and dropping it from the balcony to the ground floor just to hear how it sounds. She still does not know about this…

One day, I heard Benny Benassi “Illusion” on the radio. I was shocked by the sounds in that track and couldn’t stop dancing.

I decided one day to create something as good as this myself and.. I did! I think my track 7:00 am sounds pretty cool!

Do you find that there is to much emphasis on being current and trendy..
Its always good to be current and trendy.

7:00 AM…
is about music and people, who wake up every day at 7 o’clock and go to work. It’s about their struggle in every day life, their place in the society and about their hope for the future.

I created this track in Logic Pro. I thought it sounded pretty cool. So after I released it, I decided that I should do a music video. We filmed music video for 7:00 AM in North London. And I must say, that the music video director Igor Fain has done an awesome job! This is a modern Cinderella story, which has been written by my very talented university friend Lara Miloszewska, portraying how music can influence a persons perception of their circumstance and provide them with the opportunity to make the best of the situation, at least for a moment in time, before its 7am again and life returns to normal.

One of the actresses (also my friend) Julia Beloborodova arrived so late for the music video, that we punished her by putting a wig on her head 🙂 Can you notice it in my music video?

I tried to create the sounds, that make you think. Think of life, purpose, emotions.
In each individual track there are hidden sounds that will make you feel emotions, depending on how you interpret them. In any case they will make you feel alive. Its mainly for the audience, that likes to be emotionally involved with music.
JJ Savina indie artistI live in London…
and I love this city! Its the capital of trance, house and electronic dance music.
Places to go? Whether you’re looking for a big night out, to meet someone new, to see the biggest DJs in the world or just explore places; go to the Ministry of Sound, Fabric, or Heaven nightclub. its the best experience ever! I am a big fan of video games. I love playing Batman and Assassin’s Creed. I also play Doodle Jump some tmes.. Please don’t tell anyone?

 

I would love to have 5 minutes alone with…
My cat. I feel a good connection with cats. In ancient Egypt Cats were considered sacred and people worshiped a Cat Goddess, as cats were protecting people from snakes and vermin. I also would love to have 5 minutes with Tiësto. Ask him how did he make it? And how does it feel on top of the world? Is he really happy now?

 

I am most afraid of…
Not accomplishing my career goals. It has to be done!

My personal definition of success is..
Name one success story that you are particularly proud of. Explain why you considered this a great success and how you achieved it.
My over all goal for my life & career is…
To be rich and famous, so that I can help other people to achieve their goals in life.

3 Ways that I challenge myself and how each one moves me forward towards my goal.
1) Listening to the other artist’s music. It helps me to create more sounds.
2) Helping people out. Kindness is one of the most important feelings. It helps you grow and be a better person. My music is also changing in a better way, after act of kindness.
3) Networking. The more people you know – the better. More market = more opportunities.

Social media links:
https://soundcloud.com/julia-savina-1
https://www.reverbnation.com/juliasavina
https://www.facebook.com/Julia.Savina.EDM
http://dj.beatport.com/julia-savina
https://twitter.com/JuliaSavina7
https://instagram.com/juliasavina1/

Buy Link, where people can purchase my track 7:00 AM:
https://itunes.apple.com/gb/album/7-00-am-ep/id957498401

Link to my Official Music Video JJ Savina – 7:00 AM
https://www.youtube.com/watch?v=XNPDyuoLJaE

Soundcloud link to JJ Savina – 7:00 AM:
https://soundcloud.com/julia-savina-1/jj-savina-7-am