YouTube star Eva Gutowski ( aka MyLifeAsEva ) has just released a clothing line to match her adventurous lifestyle. Gutowski has launched “It’s All Wild”, a clothing line and fashion destination that, in the words of a press release, is “designed for the chic and adventurous girl-on-the-go.”
Jake Mitchell is the latest to debut his own clothing line. Mitchell, an 18-year-old British vlogger, is the force behind “Unique Be You”, which at launch includes 11 different items. This seems to be the season for YouTube stars to launch clothing lines. Perhaps, this comes as a result of Youtube’s recent and dramatic decrease in revenue paid to Youtuber creators.