Fashion and beauty channel creator Nikita Dragun hits 1 Million

Fashion and beauty channel creator Nikita Dragun hits 1 Million.

Fashion and beauty channel creator Nikita Dragun has hit her 1 Million mark on youtube. Nikita Dragun:
“I feel now more than ever I have a spotlight and a voice and with that comes responsibility. I am not unaware of that. I feel like it didn’t matter if I had 10 subscribers or 100,000 subscribers or 20,000 subscribers. It’s all really about the message that it stands for which is being authentic and true to myself. And I think that keeping that mindset is what’s gotten me to this point of not thinking about the number. I think now instead of thinking of it as having a million subscribers is just that I’m touching more people around the world.”

 

On YouTube, the Mother of Draguns is soaring.

That’s the name Nikita Dragun, a popular lifestyle creator, often applies to herself. Dragun is notable for her makeup videos and her vlogs, which often discuss her identity as a transgender woman. As both a beauty guru and an LGBTQ+ activist, Dragun has thrived, and her fans, who she refers to as her Draguns, now number more than one million on YouTube alone. Here’s our conversation with her about how her identity has shaped her channel.

How does it feel to have more than one million subscribers on your YouTube channel? What do you have to say to your fans?

Nikita Dragun: I feel now more than ever I have a spotlight and a voice and with that comes responsibility. I am not unaware of that. I feel like it didn’t matter if I had 10 subscribers or 100,000 subscribers or 20,000 subscribers. It’s all really about the message that it stands for which is being authentic and true to myself. And I think that keeping that mindset is what’s gotten me to this point of not thinking about the number. I think now instead of thinking of it as having a million subscribers is just that I’m touching more people around the world.

 With so many fashion and beauty channels on Youtube, what would you say makes yours unique?

ND: I’m unique in that I’m authentic. I’m real. I’m more about the beauty that’s more than skin deep, things that makeup can’t actually cover or can’t actually hide. I have shown my life explicitly, 100%, and I think that’s what has separated me from everyone else trying to live in a fantasy and a filter and being inauthentic. I show the good, the bad, the ugly, everything in between, and i’m not afraid to do so.

What’s next for your channel? Any fun plans?

ND: I’m actually really excited to be more vocal and involved with the LGBTQA community now that I’m more cemented and feel like I have a bigger audience. Now it’s just back to having fun in my career. And that’s something I had to remind myself about. In this world, you get so caught up in the numbers and trying to get to a million but I feel like when I stop thinking about it, that’s when everything starts growing.

I just wanna make fun content that I’m proud of. Not necessarily trending or whatever. Just stuff that’s so me. And it’s not just beauty. It’s not just lifestyle. It’s not just this or that. It’s just Nikita. So you know whatever it is — BANG — it will be on fire, like Dragun breath.